Performance
Sky High Lead Generation
Paid budgets were growing faster than pipeline. We rebuilt the journey from ad to demo so every pound had a job.
Client
SaaS Company
Services
Performance Marketing, Landing Pages
Year
2025
The challenge
Paid budgets were growing faster than the sales pipeline. Clicks were cheap, but too few of them became demos.
Our approach
We rebuilt the journey from ad to demo: sharper audience targeting, landing pages matched to each message and a follow-up sequence that answered real buying questions.
The outcome
Cost per lead dropped by more than a third while demo bookings more than doubled — with the same monthly budget.
