Brand & Creative
Night Market Brand Refresh
A much-loved market brand that looked different everywhere. We gave it one recognisable identity across stalls, screens and social.
Client
Retail Founder
Services
Brand Identity, Campaign Creative
Year
2025
The challenge
Customers loved the market, but the brand looked different on every stall, screen and post. Recognition depended on people already knowing it.
Our approach
We distilled the brand into a small set of bold, repeatable choices — colour, type, tone and a signature photographic style — and rolled them out across signage, packaging and social campaigns.
The outcome
The market now looks like one brand wherever people meet it. Footfall tripled during the launch season and repeat purchases grew steadily afterwards.
